Hearing we have lost 2 million more jobs and that we will continue to recess is scary news for us all. It would do good to start looking for more opportunities to do business, grow revenue, and decrease costs while ensuring the sustainability of our fellow people, the economy and environment. Our system presents an opportunity for a win-win scenario for brands, commuters and taxis alike: the brand covers the cost of a taxi ride in exchange for an opportunity to speak to the commuter about your brand or product. Furthermore, using digital wallets we make the transaction safe for owners and drivers while earning them an extra commission for owners and their associations. At scale, this will help commuters free up disposable income; help taxis improve margins and reduce cash risks; and help brands build relationships, increase sales and improve efficiency of marketing expenditure. According to *StatsSA,* transport is the third biggest strain on the South African wallet (with too many people left with less than a quarter of their income after getting to and from work). This highlights the need for a socially conscious solution in this space. We hope that you agree that this is the way to go!